PPC & Paid Media
Show adverts for your products and services directly in the search listings
People are searching for what your business offers. Be there when they do.
Unlike traditional advertising where messages are broadcast to a general audience, paid search adverts are shown only to people who have actively indicated an interest in your products or services through their searches.
This powerful dynamic – one that targets intent rather than generalised demographics – lies at the core of paid search’s power and effectiveness as a marketing channel.
Results are instant. Every click, cost and conversion is trackable down to the keyword level. And it works. It’s used by millions of businesses - from local family-run shops to web giants.
What makes us your best partner for PPC advertising?
There’s no magic formula to running a profitable PPC campaign.
It’s about showing the right advert to the right searcher at the right time, with an on-going dedication to intelligent, data-led testing. It’s about having the confidence and experience to know when to do things manually, and when to automate.
And it’s about focusing on the metrics that actually matter: cost per acquisition and return on advertising spend.
Our PPC team are paid search specialists with 25 years of combined in-house and agency experience in highly competitive eCommerce and lead generation environments. Our performance marketing background gives us a strict focus on conversions – not clicks – and maximising our clients’ return on advertising spend (ROAS).
Whether you need a new campaign built from scratch, or you have an existing campaign that could use some expert help, we’re well positioned to help.
Paid Search Build, Management & Optimisation Services
Google Search: Text-based adverts for a website alongside related keyword searches, to help drive incremental, highly qualified traffic to your website.
Google Shopping: Rich, product-based adverts for an eCommerce website alongside related keyword searches, to help drive traffic to your store’s product pages and increase sales.
Google Display Network: Image-based adverts for a website shown across Google’s Display Network to help drive awareness of a product and service.
YouTube Advertising: Video-based adverts for a website shown before, during and after YouTube videos, that target people based on age, location and interests, to help drive awareness, consideration and action.
Bing Search: An effective alternative to Google Search, for products and services intended for older and more affluent demographics.