PPC & Paid Media
Show adverts for your products and services directly in the search listings
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People are searching for what your business offers. Be there when they do.
Unlike traditional advertising where messages are broadcast to a general audience, paid search adverts are shown only to people who have actively indicated an interest in your products or services through their searches.
This powerful dynamic – one that targets intent rather than generalised demographics – lies at the core of paid search’s power and effectiveness as a marketing channel.
Results are instant. Every click, cost and conversion is trackable down to the keyword level. And it works. It’s used by millions of businesses - from local family-run shops to web giants.
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What makes us your best partner for PPC advertising?
There’s no magic formula to running a profitable PPC campaign.
It’s about showing the right advert to the right searcher at the right time, with an on-going dedication to intelligent, data-led testing. It’s about having the confidence and experience to know when to do things manually, and when to automate.
And it’s about focusing on the metrics that actually matter: cost per acquisition and return on advertising spend.
Our PPC team are paid search specialists with 25 years of combined in-house and agency experience in highly competitive eCommerce and lead generation environments. Our performance marketing background gives us a strict focus on conversions – not clicks – and maximising our clients’ return on advertising spend (ROAS).
Whether you need a new campaign built from scratch, or you have an existing campaign that could use some expert help, we’re well positioned to help.
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Paid Search Build, Management & Optimisation Services
Google Search: Text-based adverts for a website alongside related keyword searches, to help drive incremental, highly qualified traffic to your website.
Google Shopping: Rich, product-based adverts for an eCommerce website alongside related keyword searches, to help drive traffic to your store’s product pages and increase sales.
Google Display Network: Image-based adverts for a website shown across Google’s Display Network to help drive awareness of a product and service.
YouTube Advertising: Video-based adverts for a website shown before, during and after YouTube videos, that target people based on age, location and interests, to help drive awareness, consideration and action.
Bing Search: An effective alternative to Google Search, for products and services intended for older and more affluent demographics.
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Recent PPC Projects
Need help with PPC?
Get in touch today to request a free audit and proposal