Search Engine Optimisation (SEO)
Improve your website’s visibility in the organic (non-paid) search listings
People are searching for what your business offers. Be there when they do.
Search engine optimisation (SEO) is the process of making changes to the code and content of a website to improve its visibility on search engines like Google.
The reward is your website being returned more often within Google’s results, and for a wider variety of keywords.
Higher rankings for more keyword searches means more website traffic and more of what your business needs, be it leads, sales, or sign-ups.
What makes us your best partner for SEO?
Craftwork employs a no-nonsense, back-to-basics approach to SEO. We use what works, what has always worked, and what will likely always work.
It’s the very same approach we’ve employed for some of the biggest and most visible brands on the web.
Our SEO team has a combined 25 years in-house and agency experience, working on websites for small local businesses with a handful of pages, to brands that are household names, with tens of millions of pages.
Keyword Research: a map of what keywords people use when searching around a particular topic, product or service, which can be used to inform content creation and wider optimisation efforts.
Technical SEO Audit: A comprehensive audit that assesses the technical make-up of a website, identifies SEO opportunities, and provides practical, actionable recommendations for improvement.
Metadata Optimisation: Hand-written SEO metadata (titles, meta descriptions) for every page of your website, balancing the keywords people use on Google with your business’s requirements and identity.
Redirect Maps: Redirection rules to support major structural changes to a website - such as a complete website redesign or development – in order to preserve existing organic search visibility.
Link Profile Audits: An analysis of the quantity and quality of links pointing to your website, or a competitor’s website, from other sites on the web, which can be used to inform link acquisition activity.
SEO Training: A bespoke SEO training session for in-house or agency-side teams, covering both on- and off-page SEO, geared heavily toward your group's particular wants, needs and knowledge gaps.