CIA Insurance Services
CIA Insurance Services is a landlord insurance specialist based in Rugby, UK.
The Brief
CIA Insurance Services approached Craftwork to provide a total digital transformation of the business.
This included a new website and integrated customer relationship management (CRM) system, replacing legacy, paper-based lead generation processes.
What We Did
Designed and developed a fully bespoke CRM, quote engine and website
Utilised low-latency web socket technologies in combination with a lightning fast, ReactJS-powered front end
Opted for a globally-distributed, scalable, AWS-powered hosting solution
The Outcome
A'turnkey' replacement of existing paper-based workflows, enabling new cost efficiencies across the business
Near-instant website page load times, with a 5x faster quote engine, helping boost website conversion rate
Refined, simpified and automated the previously complex process of making updates to insurance rates, easing change management and reducing error rates
Stable hosting environment provides redundancy, helping mximise uptime and ensure business continuity and revenues
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