AliKats Mountain Holidays
AliKats offers luxury catered & self-catered chalet holidays in Morzine in the French Alps.
#1 on TripAdvisor but bottom of Google's results, AliKat's founders Al and Kat approached Craftwork for help making their Google visibility match-up with their chalet’s reputation.
As a young and entrepreneurial business, budgets were modest and high levels of performance - measured in incremental leads and pounds and pence chalet bookings - was essential to success.
What We Did
A combined web development and search marketing effort was employed.
Web development work was undertaken to move the website to a more flexible and scalable platform, WordPress, and significantly improve the technical foundation of the website from an SEO standpoint.
PPC campaigns were launched to drive immediate, high quality traffic and leads to the website.
SEO and content marketing, including content creation for the website’s blog, was employed alongside a wider PR effort to start building upon the new website’s foundations for the longer term.
40% year on year increase in organic search traffic
Number of unique linking domains increased from 73 to 110 year on year
Blog post page views up 766% YoY, with entrances to the blog increased 2,000% YoY
Simplified navigation and user journey, boosting conversion rate
Hundreds of incremental leads driven from PPC at a strong cost per lead threshold, with high overall return on advertising spend (ROAS)